A new era for Kookaburra’s global cricket brand starts this week when Sanju Samson will become the first India-capped IPL star to use the famous Kookaburra bat.
Samson will be using the Kookaburra Kahuna bat and Kookaburra wicket-keeping gloves and pads as part of his new brand ambassador role.
24-year old Samson, who hails from Kerala, has been a player of promise in Indian cricket since playing for the Indian Under-19 team but it’s been over the last two IPL seasons, in his second stint with the Rajasthan Royals, that his star has risen.
Samson’s career went to a new level last week with his astonishing 102 not out from 55 balls against SunRisers Hyderabad. This was the first century of IPL 2019 and was Samson’s second century in his IPL career. He joins legendary trio Virat Kohli, Virender Sehwag and Murali Vijay as the only Indian batsman to have scored more than one IPL century.
Rajasthan teammate and fellow Kookaburra ambassador Jos Buttler this week welcomed Samson to Team Kookaburra, declaring him as a player to watch:
“Welcome to the Kookaburra family Sanju Samson - an absolute superstar in the making,” Buttler said.
Samson says that the Kookaburra brand is one that he always aspired to:
“I’ve always wanted to play with the Kookaburra brand. I saw my idols like AB De Villiers and Kumar Sangakkara use it when I was growing up, and now I see my own Rajasthan teammate Jos Buttler using it,” Samson said.
“I’m very happy to be with Kookaburra and think we’ll have a great partnership.”
Kookaburra was established in 1890 and is the world leader in cricket balls. Test, ODI and Twenty20 balls are hand-crafted in its Melbourne factory, but in recent years there has been a new focus in India.
“In 2014 we opened a manufacturing facility in India. This has taken one hundred - plus years of knowledge from making cricket balls in Australia to India, so we can now make balls for grassroots cricket in India. This complements our role as the official ball supplier to the IPL,” Kookaburra Managing Director Brett Elliot said.
“Having Sanju Samson, one of the rising stars of the IPL, coming on board as a brand ambassador is another sign of our commitment to India.”
Barring injury Sanju Samson will first use the Kookaburra Kahuna in the IPL on Tuesday April 7 against Kolkata Knight Riders.